We examine the embedding of dark energy energy models based upon supergravity. We analyse the structure of the soft supersymmetry breaking terms in presence of dark energy. We pay attention to their dependence on the quintessence field and to the electroweak symmetry breaking, ie the pattern of fermions masses at low energy within the MSSM coupled to quintessence. In particular, we compute explicitly how the fermion masses generated through the Higgs mechanism depend on the quintessence field for a general model of quintessence. Fifth force and equivalence principle violations are potentially present as the vev of the Higgs bosons become quintessence field dependent. We emphasize that equivalence principle violations are a generic consequence of the fact that, in the MSSM, the fermions couple diffeently to the two Higgs doublets. Finally, we also discuss how the scaling of the cold dark and baryonic matter energy density is modified.