Approaches to quantum foundations based on quantum information typically treat the measurement apparatus as a black box. This lessens their appeal for part of the foundations community. There is no reason, however, why a description in terms of quantum information should not be applied to the process of measurement itself. I do this in the context of Chris Fuchs's approach and argue that the Bayesian analogy is thereby improved. I add a few remarks on the problem of measurement from this point of view.
